eHRM Conference – The Human Capital Management in 2020

Ishara announces the hosting of the “eHRM Conference – The Human Capital Management in 2020”

Date: 22nd Jan, 2013


Ishara announces the hosting of the “eHRM Conference – The Human Capital Management in 2020” to be held on March 5th – 6th, 2014 at JW Marriott Hotel, Deira Dubai, UAE.  The event aims to underline the 2020 eHRM strategies and discuss the megatrends reshaping the HR development strategies around the world.
Speaking about the conference, Maalainain Salama, Director of Ishara Consultants, said, Today, HR is not treated as a single function. It‘s a collection of highly specialized capabilities — each with distinct objectives, tasks and needs. There is an ever-increasing pressure on Human Resource (HR) function to support strategic goals and to focus on value adding activities. Organizations have realized the growing importance of using Information Technology (IT) in leveraging their Human Resource (HR) functions. This takes the form of e-HRM (Electronic Human Resource Management). The e-HRM revolution relies on cutting-edge information technology, ranging from Internet-enabled human resources information systems (HRIS) to corporate intranets and portals. The driving forces are intensifying competition, need to manage workforce on a global level, to improve HR service delivery and to bring cost savings.

The two-day event features best practices presentations by Ms. Aisha M. Al Shareef, Director Talent & Organizational Development Group Human Capital, Dubai Holding, Ms. Amanda White, Managing Director of Innovative HR Solutions –UAE, Mr. Abdulhussain Tejani, HR Director, GPL, Dubai, UAE and Ms. Wifag Salah Abdelaal Mabrouk, Founder and CEO of WMCB, Dubai –UAE. The conference includes an excellent line-up of international and GCC speakers.

The 2 day conference aspires to bring together international HRM and IT scholars, business leaders, consultants and HR professionals to present their research and share knowledge on the value proposition of human capital management information technology, and its diffusion in organizations, strategically and operationally in 2020.

Registration to participate in the conference is open via the website: and registration can be done through the website or Email: Tel: +971 4 2955581


Sunny Thomas
Director of Events
Ishara Consultants
Dubai – UAE
Tel: +971 4 2955581
Mobile: +971 50 1555684

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